196k+
Social Proof Highlighted
18 Years
Algiers Street Food Heritage
<60s
WhatsApp Order Completion
01 · The Problem
196k Followers on Instagram, But Zero Delivery Hub
Mc Bel is an Algiers legend with nearly 200,000 followers and 18 years of street food history. However, delivery orders across various Algiers communes (Bab El Oued, Kouba, Hydra, Dely Ibrahim) were bogged down by customers constantly calling to ask "Do you deliver to my area and how much is the fee?".
02 · What Was Built
An Algiers Delivery Zone Calculator & Fast WhatsApp Ordering
We built an energetic, high-speed ordering portal:
- ✦ Alger Commune Delivery Map: Instant dropdown showing exact delivery pricing and estimated arrival times for all Algiers neighborhoods.
- ✦ Appetite-First Visual Menu: Clear prices, signature fajita combos, and sauce options with zero hidden charges.
- ✦ Instant WhatsApp Dispatch: Sends the complete delivery address, selected commune, and meal order in one formatted WhatsApp text.
03 · Strategic Decision
Saved Thousands in Delivery App Commissions
✕ Kept 100% of Delivery Profit Direct
Instead of giving away 20-30% commissions to third-party food delivery aggregators, Mc Bel handles direct deliveries straight to their in-house drivers via their own fast site.
Have an established local brand?
Turn your social followers into direct paying orders in under 3 days.