01 · The Problem
Two Locations, Zero Central Digital Hub
Kingston operates two prime locations in Algiers: the flagship in Alger Centre and the co-working hub in Bab Ezzouar. Customers were constantly asking for the menu, opening hours, and location links across messy Instagram comment threads. They needed an architectural, high-end digital home that reflected their premium specialty coffee positioning.
02 · What Was Built
Botanical Gold & One-Tap Dual-Location Navigation
Delivered in under 48 hours with extreme attention to aesthetic hierarchy and mobile touch speed:
- ✦ Brand Atmosphere: True matte black background paired with warm golden accents and lush botanical greens matching the physical interior.
- ✦ Interactive Branch Switcher: Instantly toggle between Alger Centre and Bab Ezzouar to see specific photos, vibes, and working amenities.
- ✦ Digital Menu ("La Carte"): Structured drink & food menu with tasting notes (V60, Cold Brew, Pastries) ready on mobile.
- ✦ Direct Google Maps Routing: One-tap directions button opening Google Maps straight to the selected branch.
03 · Strategic Decision
Why We Skipped A Custom Mobile App
✕ No App Store Downloads Needed
Agencies typically push native iOS/Android apps with loyalty points for cafés ($4,000+). For Kingston, friction is the enemy: customers scan a QR code at the table or tap an Instagram bio link and have the entire menu and branch guide in 0.3 seconds in their browser.
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