01 · The Problem
A $50,000 Product Sold on a Broken $50 Template
Ocean Pool Builders construct luxury concrete and infinity pools with high project values. Their previous site was a dated, generic blue template with broken mobile images and generic contact forms that frequently failed to deliver emails. Wealthy clients researching pool contractors were bouncing due to lack of credibility.
02 · What Was Built
Cinematic Dark Mode & In-Person Sales Tool
We redesigned the entire experience from the ground up to establish premium authority:
- ✦ Cinematic Dark Palette: Deep obsidian and cyan lighting that highlights pristine pool photography and luxury landscaping.
- ✦ Interactive Consultation Booking: Streamlined inquiry form that captures pool dimensions, budget tier, and location with instant notification.
- ✦ In-Person Site Visit Showcase: High-performance mobile gallery used by the contractor on iPads during in-person property consultations.
03 · Strategic Decision
Focusing on Trust Over Gimmicks
✕ Skipped Heavy 3D Pool Configurator Software
Agencies proposed custom 3D web configurators costing $6,000+ that crash mobile phones. Instead, crisp photography and instant WhatsApp booking allowed the client to close real contracts immediately.
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